Lynda - Building Your Marketing Technology Stack

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name:	Lynda - Building Your Marketing Technology Stack
说明: Description While digital marketing has matured, it has also become more complex, and marketers need to think of its many components holistically. A marketing technology, or martech, stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your digital marketing objectives. With the explosion of new capabilities, vendors, platforms, and technologies in this space, it’s more important than ever to carefully choose your components and build the stack that’s right for your organization. In this course, David Booth walks you through a framework that examines the roles and benefits of each layer in the stack—acquisition through marketing and advertising, digital experiences and clickstream measurement, the back-office functions, and analysis. Learn how these technologies can help you drive engagement, measure results, increase sales, and improve customer relationships. Note: While specific software and platforms aren’t endorsed, you can see how tools such as a customer relationship management system, web analytics, and more work in a successful marketing mix.Topics include: Overview of martech Marketing data Marketing with search engines and social media Leveraging CRM Building a CMS Tracking with web analytics Testing and personalizing experiences Using DMPs and CDPs Communicating data with dashboards Modeling and visualizing data Last Updated 12/23/2020
YouTube 视频:
类别:	Tutorials
语言:	English
总大小:	642.15 MB
哈希信息:	5E91F84939F31F1AC3DB29ED57E8379D1F4C98B6
增加:	tutsnode
加入的日期:	2020-12-26 12:39:17
洪流地位:	Torrent Verified

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文件列表:

文件	大小
TutsNode.com.txt	63.00 B
[TGx]Downloaded from torrentgalaxy.to .txt	585.00 B
[TutsNode.com] - Building Your Marketing Technology Stack/01_Building your marketing technology stack.en.srt	2.88 kB
[TutsNode.com] - Building Your Marketing Technology Stack/01_Building your marketing technology stack.mp4	7.50 MB
[TutsNode.com] - Building Your Marketing Technology Stack/02_What you should know before watching this course.en.srt	4.17 kB
[TutsNode.com] - Building Your Marketing Technology Stack/02_What you should know before watching this course.mp4	13.65 MB
[TutsNode.com] - Building Your Marketing Technology Stack/03_Overview of digital marketing technologies.en.srt	13.22 kB
[TutsNode.com] - Building Your Marketing Technology Stack/03_Overview of digital marketing technologies.mp4	36.41 MB
[TutsNode.com] - Building Your Marketing Technology Stack/04_Putting the stack into action with governance.en.srt	5.98 kB
[TutsNode.com] - Building Your Marketing Technology Stack/04_Putting the stack into action with governance.mp4	21.30 MB
[TutsNode.com] - Building Your Marketing Technology Stack/05_Understanding today's marketing data.en.srt	8.54 kB
[TutsNode.com] - Building Your Marketing Technology Stack/05_Understanding today's marketing data.mp4	25.55 MB
[TutsNode.com] - Building Your Marketing Technology Stack/06_Marketing with search engines.en.srt	7.63 kB
[TutsNode.com] - Building Your Marketing Technology Stack/06_Marketing with search engines.mp4	26.20 MB
[TutsNode.com] - Building Your Marketing Technology Stack/07_Using display and programmatic advertising.en.srt	9.30 kB
[TutsNode.com] - Building Your Marketing Technology Stack/07_Using display and programmatic advertising.mp4	30.60 MB
[TutsNode.com] - Building Your Marketing Technology Stack/08_Leveraging social media.en.srt	8.07 kB
[TutsNode.com] - Building Your Marketing Technology Stack/08_Leveraging social media.mp4	27.84 MB
[TutsNode.com] - Building Your Marketing Technology Stack/09_Reaching consumers with email and marketing automation.en.srt	11.03 kB
[TutsNode.com] - Building Your Marketing Technology Stack/09_Reaching consumers with email and marketing automation.mp4	36.26 MB
[TutsNode.com] - Building Your Marketing Technology Stack/10_Being present with content marketing.en.srt	8.09 kB
[TutsNode.com] - Building Your Marketing Technology Stack/10_Being present with content marketing.mp4	26.98 MB
[TutsNode.com] - Building Your Marketing Technology Stack/11_Creating your digital presence.en.srt	9.00 kB
[TutsNode.com] - Building Your Marketing Technology Stack/11_Creating your digital presence.mp4	29.92 MB
[TutsNode.com] - Building Your Marketing Technology Stack/12_Building a content management system (CMS).en.srt	7.97 kB
[TutsNode.com] - Building Your Marketing Technology Stack/12_Building a content management system (CMS).mp4	24.35 MB
[TutsNode.com] - Building Your Marketing Technology Stack/13_Selling online with ecommerce.en.srt	8.95 kB
[TutsNode.com] - Building Your Marketing Technology Stack/13_Selling online with ecommerce.mp4	26.52 MB
[TutsNode.com] - Building Your Marketing Technology Stack/14_Tracking it all with web analytics.en.srt	9.93 kB
[TutsNode.com] - Building Your Marketing Technology Stack/14_Tracking it all with web analytics.mp4	30.15 MB
[TutsNode.com] - Building Your Marketing Technology Stack/15_Testing for conversion rate optimization.en.srt	7.80 kB
[TutsNode.com] - Building Your Marketing Technology Stack/15_Testing for conversion rate optimization.mp4	25.40 MB
[TutsNode.com] - Building Your Marketing Technology Stack/16_Targeting and personalizing the digital experience.en.srt	5.79 kB
[TutsNode.com] - Building Your Marketing Technology Stack/16_Targeting and personalizing the digital experience.mp4	18.82 MB
[TutsNode.com] - Building Your Marketing Technology Stack/17_Leveraging user experience and voice of customer tools.en.srt	7.17 kB
[TutsNode.com] - Building Your Marketing Technology Stack/17_Leveraging user experience and voice of customer tools.mp4	22.20 MB
[TutsNode.com] - Building Your Marketing Technology Stack/18_Organizing with a tag management system.en.srt	8.97 kB
[TutsNode.com] - Building Your Marketing Technology Stack/18_Organizing with a tag management system.mp4	26.54 MB
[TutsNode.com] - Building Your Marketing Technology Stack/19_Keeping on top of customer relationship management (CRM).en.srt	10.90 kB
[TutsNode.com] - Building Your Marketing Technology Stack/19_Keeping on top of customer relationship management (CRM).mp4	34.00 MB
[TutsNode.com] - Building Your Marketing Technology Stack/20_Running and operating the business with technology.en.srt	4.37 kB
[TutsNode.com] - Building Your Marketing Technology Stack/20_Running and operating the business with technology.mp4	14.43 MB
[TutsNode.com] - Building Your Marketing Technology Stack/21_Data management and customer data platforms (DMPs and CDPs).en.srt	7.76 kB
[TutsNode.com] - Building Your Marketing Technology Stack/21_Data management and customer data platforms (DMPs and CDPs).mp4	28.13 MB
[TutsNode.com] - Building Your Marketing Technology Stack/22_Preparing and storing data.en.srt	9.29 kB
[TutsNode.com] - Building Your Marketing Technology Stack/22_Preparing and storing data.mp4	29.58 MB
[TutsNode.com] - Building Your Marketing Technology Stack/23_Communicating data through dashboards and data visualization.en.srt	5.97 kB
[TutsNode.com] - Building Your Marketing Technology Stack/23_Communicating data through dashboards and data visualization.mp4	17.39 MB
[TutsNode.com] - Building Your Marketing Technology Stack/24_Attributing value to marketing channels and campaigns.en.srt	9.26 kB
[TutsNode.com] - Building Your Marketing Technology Stack/24_Attributing value to marketing channels and campaigns.mp4	30.05 MB
[TutsNode.com] - Building Your Marketing Technology Stack/25_Learning and predicting with data exploration and modeling.en.srt	7.26 kB
[TutsNode.com] - Building Your Marketing Technology Stack/25_Learning and predicting with data exploration and modeling.mp4	24.78 MB
[TutsNode.com] - Building Your Marketing Technology Stack/26_Learning more about marketing technology stacks.en.srt	2.66 kB
[TutsNode.com] - Building Your Marketing Technology Stack/26_Learning more about marketing technology stacks.mp4	7.40 MB

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Lynda - Building Your Marketing Technology Stack