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Lynda - Digital Marketing Foundations

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name:Lynda - Digital Marketing Foundations
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Description

Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it’s used, where it’s been, and where it’s headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand’s online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.

Released 1/4/2021
YouTube 视频:
类别:Tutorials
语言:English  English
总大小:989.84 MB
哈希信息:3ED847A423449A46B2F97A399C7254793CCE6A6C
增加:tutsnode Verified UploaderVIP
加入的日期:2021-01-19 22:44:39
洪流地位:Torrent Verified


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