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    Détails du Torrent Pour "Contagious Why Things Catch On - Jonah Berger - 2013 (Business) [Audiobook] (miok)"

    Contagious Why Things Catch On - Jonah Berger - 2013 (Business) [Audiobook] (miok)

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    _NAME_:Contagious Why Things Catch On - Jonah Berger - 2013 (Business) [Audiobook] (miok)
    Description:
    Contagious - Jonah Berger - 2013
    Why Things Catch On



    By: Jonah Berger
    Narrated by: Keith Nobbs
    Length: 6 hrs and 50 mins
    Unabridged Audiobook
    Release date: 03-05-13
    Language: English
    Categories: Business & Careers, Marketing & Sales
    Publisher: Simon & Schuster Audio
    Format: mp3 64/48 stereo



    Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

    Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

    ©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.





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    Catégorie:Books
    Langue :English  English
    Taille totale:188.20 MB
    Info Hash:6AD7D56240FA5836A4B4EBA666CE4304D94B19FE
    Ajouté par:miok22 VIPBook Worm
    Date:2021-09-15 05:17:38
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