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name:The Business of Design Balancing Creativity and Profitability, 2nd Edition - (BookRA...
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The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today’s ultracompetitive marketplace.

Book Details

   Language: English
   Published: 2021
   ISBN: 1616899980
   Format: True PDF
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类别:Books
语言:English  English
总大小:3.38 MB
哈希信息:A48F1F2759675D2C55542714EBDA25930BFDFF17
增加:bookrar Verified UploaderBook Worm
加入的日期:2021-12-31 23:38:15
洪流地位:Torrent Verified


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